ABSTRACT
The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
TABLE OF CONTENTS
part I|50 pages
Using the Media
part II|57 pages
Unpacking the Audience's Complex Structures (Generations, Minorities and Networks)
chapter 5|17 pages
Generations and Media
chapter 6|19 pages
‘Lost in Mainstreaming'?
chapter 7|19 pages
Networks of Belonging
part III|67 pages
Participation in and through the Media
chapter 8|19 pages
The Democratic (Media) Revolution
chapter 9|15 pages
The Mediation of Civic Participation
chapter 10|15 pages
New Perspectives on Audience Activity
part IV|56 pages
Prerequisites of Participation