ABSTRACT

Feasibility is the virtue of gaining momentum towards viability of a project. A Feasibility Study is a step towards initiating a new venture idea. The feasibility study also supports the Demand Enhancement aspect for the businesses. The Entrepreneurs necessarily need to check the feasibility of the project before proceeding with the same. The product feasibility shall need to undergo numerous checks & assessments in order to choose the right product for the respective market. A business or for that matter the product hunts for its market. The market may be categorised as homogenous & heterogeneous. The business aspirant as part of the feasibility analysis needs to understand its state of affairs from managing the organisational set up. In common parlance the financial viability of a project is the essential & premium talk before starting a business.