ABSTRACT
This chapter focuses on how television travel shows in Taiwan that are targeted at and/or popular with female audiences mediate the wider cultural imagination of available gendered identities. By considering how these programs represent the relationship between women and transnational mobility. The chapter explores how they connect with the ongoing transformation of gender as a result of economic, cultural, social and demographic change in Taiwan today. Taiwanese news media are regularly awash with stories about twenty- and thirty-something women's growing unwillingness to get married, with commentators expressing varying combinations of pop-feminist triumph and conservative anxiety over the growing numbers of highly educated women getting 'married to the job' rather than to a husband. Travel shows on Taiwanese television can be seen to constitute a spectrum in terms of style, mode of address and geographic focus. The replacement of a mobile imaginary with a strong local and domestic focus in many programs targeted at married women points to familial care-work duties.
