PROCEDURES IN TRANSLATING ENGLISH AND ROMANIAN TOURIST ADVERTISEMENTS

Advertising acts as a bridge between the consumer and producer, the bridge being more difficult to cross in case of multicultural world. Procedures applied in the process of advertisements translation make the original text interesting, vivid and expressive. Working with the content of tourism advertisements, the translator in principle does not limit himself in the choice of translation transformations, however, modulation and descriptive translation are in the list of the most frequently used ones. Trying to translate any cultural or touristic reality as accurately as possible, the translator should always bear in mind that one of the most important tasks in translating this phenomenon is the preservation and transfer of the source text’s color.