The purpose of this paper is to clarify the concept of “meanings” in consumption, and deepen our understanding of “meanings” in consumption. First, we review the past studies on meanings in consumption. Next, we propose the classification of the concept into three groups: 1) sociocultural meanings of consumer goods, 2) personal meanings of consumer experiences, 3) sociocultural meanings of consumer experiences. Then we argue issues of each group and the relationship among three groups. Finally, we argue the significance of examining “meanings” in consumption referring to ideal value and economic value of human phenomena.