Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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Marketing Strategy and Influential Factors based on the Attributes of Unit Modular System

유닛 모듈러 공법의 특성요인 분석 및 시장진출전략

  • Kim, Domin (Department of Frontier Architectural and Urban Environmental Engineering, Hanyang University) ;
  • Lee, Jeongseok (Department of Frontier Architectural and Urban Environmental Engineering, Hanyang University) ;
  • Kim, Juhyung (Department of Frontier Architectural and Urban Environmental Engineering, Hanyang University) ;
  • Kim, Jaejun (Department of Frontier Architectural and Urban Environmental Engineering, Hanyang University)
  • 김도민 (한양대학교 첨단건축도시환경공학과) ;
  • 이정석 (한양대학교 첨단건축도시환경공학과) ;
  • 김주형 (한양대학교 첨단건축도시환경공학과) ;
  • 김재준 (한양대학교 첨단건축도시환경공학과)
  • Received : 2013.09.06
  • Accepted : 2013.12.09
  • Published : 2014.01.31
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Abstract

Modular system is a construction method which installs factory-manufactured units on site. It enables to reduce the duration and improve the quality of the construction. Nevertheless, the unit modular system is restrictively applied to domestic market such as barracks, education facilities, low-rise housing. To motivate the application of unit modular system, this study figures out important attributes of the unit modular system in a domestic construction market. Finally this study suggest marketing strategies and influential factors by Importance-Performance Analysis(IPA) based on those attributes focusing on the apartment housing. As a result, Unit modular System in the domestic market has strength on constructability, but it show weakness on usability and economic aspects which are more important in apartment housing market. Thus an improved technology in usability and economic aspects are required to activate the market.

유닛 모듈러 공법은 공장생산에 의한 공기단축, 품질관리, 친환경성 등 기존공법과 다른 다양한 특징을 가지고 있다. 이러한 특징에도 불구하고 현재 국내에서는 군 병영시설, 학교, 소형주택에만 제한적으로 적용되고 있다. 본 연구에서는 모듈러 공법의 시장 확대 및 활성화를 위해 공동주택을 중심으로 특성요인들에 대한 중요도 및 기술수준을 IPA 기법을 통해 분석하여, 모듈러 시장의 활성화 방안을 제시하였다. 분석결과 유닛 모듈러 공법을 공동주택 시장에 적용함에 있어 사용성 및 경제성 측면의 특성요인들이 중요하게 평가되었으나, 현재 기술수준은 상대적으로 중요도가 낮은 시공성 측면의 특성요인들이 높게 나타났다. 유닛 모듈러 공법을 공동주택 시장에 적용하기 위해서는 시공성 측면의 높은 기술수준을 바탕으로 사용성, 경제성 측면의 특성요인에 대한 보다 집중적인 연구 개발이 필요할 것이다.

Keywords

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