Nursing is about as global a profession as you can get. But when your working life has been based entirely in the UK, what is it like to use your skills overseas in a completely new and challenging environment? Lucy Gooding reports
Campaign aims
Nursing the Future is Nursing Standard’s campaign to enhance the image and reputation of nursing and midwifery in the UK. With the help of our readers, we aim to rebrand the image of nurses and midwives for the 21st century. We will encourage readers to publicise what they do and celebrate all that is dynamic, complex and challenging about the professions. We will profile excellence and highlight some of the daily success stories of modern day nursing and midwifery. We aim to make this a year for nursing and midwifery. Join us in nursing the future…
To enhance the image and reputation of nursing and midwifery.
To challenge and dispel misconceptions about nursing and midwifery.
To empower nurses and midwives to publicise what they do.
To encourage nurses and midwives to ‘sell’ or talk up their professions to future generations.
To raise the public voice and profile of nurses and midwives.
