DOI: https://www.doi.org/10.36719/2663-4619/71/64-68

Azərbaycan Turizm və Menecment Universiteti

magistrant

The essence of the principle of network organization is that multi-level hierarchy is replaced by groups of enterprises, and specialized units coordinated by market mechanisms replace administrative mechanisms. Franchising, one of the forms of hotel management, is a contractual relationship between companies with a well-known brand and other hotels. As well as the positive role of franchising management in the hotel chain, there are also a number of problems.